Do looks really matter?
Yes. When it comes to your purchase decision, it really does.
Did you know that, according to a recent research study, 92.6% of your purchase decision is based on a visual assessment of the product? How the product looks is far more important than its function, quality, branding.
Did you know that, according to a recent research study, 92.6% of your purchase decision is based on a visual assessment of the product? How the product looks is far more important than its function, quality, branding.
Color is almost everything
We know that 92.6% is based on whether you like and want to purchase the product or not. Within that decision, 90% of that is based purely on color. If you don’t like the color, you simply won’t buy the product.
You are searching for the perfect handbag
You fall head over heels in love with the designer handbag in this picture. Would you buy it even though you don’t like the color? In most cases you wouldn’t, unless you’re getting a big discount.
Verner Panton
“Choosing color should not be a gamble but a conscious decision, as colors have meaning and function“
Color should always be an integral decision in all of our designs. It should never be tagged onto the end of the design process. The color of any design could be the difference between complete success and complete failure. Verner Panton is one of many designers who understood this.
