In this section we’ll be presenting words that have been found to be linked with colors in research studies from around the world.
YELLOW
One thing to really consider here is that yellow with a hint of green is considered to relate to words like coward, fake and madness. Just to say yellow is not accurate enough. Different yellows have different meanings.
So, once again, conscious color choices based on accurate color descriptions are important.
So, once again, conscious color choices based on accurate color descriptions are important.
RED
Red is one of the most studied colors that has the clearest meanings to us. It is a color that triggers our central nervous system and makes us very active. It is also a color that attracts us and our attention. Historically, red used to be a very masculine color, associated with blood. The men went off to war. Today, red is more associated with female beauty and with sexuality.
Waitresses wearing red receive more tips. People who drive red cars have more accidents. Teams wearing red believe they are invincible. Recent research showed that judges tended to give teams / players wearing red more points, simply because they paid more attention to red. It’s a great color to use if you want to attract attention!
Blue is the color of trust, stability and calm. Blue, and especially greenish blue, calms our central nervous system.
Waitresses wearing red receive more tips. People who drive red cars have more accidents. Teams wearing red believe they are invincible. Recent research showed that judges tended to give teams / players wearing red more points, simply because they paid more attention to red. It’s a great color to use if you want to attract attention!
Blue is the color of trust, stability and calm. Blue, and especially greenish blue, calms our central nervous system.
BLUE
Blue is the color of trust, stability and calm. Blue, and especially greenish blue, calms our central nervous system.
Many companies choose to use blue in their corporate color. Swedish ATMs are blue because of this.
Many companies choose to use blue in their corporate color. Swedish ATMs are blue because of this.
GREEN
Green is also a color of calm and balance. It is, by definition, the color of nature. Depending on the kind of green, it can also be the color of envy and disgust. Today the color green is more important than ever.
